When it’s Good to be Categorized

I love poetry and fiction. I also love sports and competing. I’m also into sad indie songs, 90s R&B, and I’ve fallen back in love with hip-hop. But I also love entrepreneurship and business. Oh, and I dig web design/development.

This list could go on for a while–I’ll spare you.

Now get this: the business I’m building only deals with 1 of my loves. And it even niches down a few deeper levels from their.

I used to hate the idea of limiting myself to 1 focus because I hate being categorized. I’ll bet a lot of folks feel the same. Most normal people have a wide variety of interests. That’s what makes us all so intriguing.

But whenever the life of your creations relies on strangers giving you money, signing up for your email list, reading your content, you’ll have a much easier time if they can easily categorize you.

When people can easily categorize you, they can make a quick decision to trust you (or not). They don’t have to waste time with you and vice-versa.

You aren’t your creations, anyways.